Flavour beyond sweetness: Givaudan's 'counter-intuitive' approach to sugar reduction 16-Nov-2018 By Niamh Michail Can onion really make soda taste sweeter? By identifying the molecules responsible for complex, full-bodied flavour notes, Givaudan uses “counter-intuitive” ingredients, such as onion or celeriac, to reduce sugar by up to 50% without losing flavour.